Industry veterans Tony Morris and Sally Lawson have initiated a program aimed at enhancing the success of estate and letting agents. Known as ‘Agency Titans,’ this initiative focuses on improving market appraisals, increasing conversion rates, and expanding service offerings for agencies throughout the UK. The program commenced with a four-day bootcamp in Telford, attracting 30 agents, and continues to organize events, with another session scheduled for September.
The key emphasis is on strategies that enhance revenue and profit, such as upselling, sideselling, and introducing new additional services. The objective is to equip agents with essential tools for growth, covering areas like advanced sales, marketing, automation, and lead generation. This effort comes at a time when estate agents are encountering more opportunities, especially with the rapid expansion of the Build-to-Rent and Single-Family Housing sectors, which present new avenues for business growth.
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