Things you might have gotten wrong about the British public.
If you’re aiming to set up business in the UK, it is, of course, important that you know a little bit about the type of people you are likely to be doing business with! When it comes to British stereotypes, we have perhaps heard them all before. Cups of tea, stiff upper lips, lots of queuing – and these are just the positive ones! While you are obviously going to have some preconceptions regarding how the British consumer and the public operates. It’s important to clear your head of a few of the more negative ones early on. And to prepare yourself for maximum engagement with your new audience.
Despite what you may have heard, not all British people shudder at the thought of social contact. Social media is still a very lucrative marketing aid in the UK. When used properly, it can even help you to get that lead on your competitors without having to pay for expensive ad space or equivalent. Don’t be afraid to talk with your British customers – but try not to go for the hard sell right away – UK customers do still like their space!
Don't let them wait.
British people don’t actually like queuing! It’s something we all do – but that doesn’t mean we go out of our way to wait for a service. That means you shouldn’t believe letting your customers wait won’t have a detrimental effect on your business – far from it. While the British public may be stereotyped as patient and stiff-upper-lipped, they still know good service when they see it – and they will not be too scared to complain.
Above all, try and leave stereotypes at the door! While it is impossible to make assumptions about people on first glance sometimes, you should never lead a business on such terms. Approach your customers the way you’d like to be approached – and if all else fails, research similar enterprises in your new local network and see how the home-grown firms do things!